(above) Landscape A4, 44 page brochure for The Department of Communities Queensland. Five-colour print job with embossed and spot varnish on cover.  

Appeals, Gifts in Wills, Community Fundraising, Regular Giving.

Appeals, Gifts in Wills, Community Fundraising, Regular Giving. Seen here: Community Fundraising Campaign.

Appeal lift concepts.

Appeals, Gifts in Wills, Community Fundraising, Regular Giving, High Value Donor materials.

Appeal lifts and advertising campaign concepts, illustrations…

Appeal concepts, campaign look and feel, newsletters, illustrations, murals, and much more…

Annual Reports, campaigns…

A range of marketing collateral, including season brochures, programmes, banners, window vinyls, postcards and print advertising.

Raffle Tickets, Annual Reports, Fundraising Appeals, Campaign Identities… and more…

Many publications, Annual Reports, Strategic Documents, Diagrams, Posters… public advertising campaigns, event branding.

Brand Strategy work, including animations. Shown here, a digital Annual Report.

Publication design (magazine and Annual Report), plus some campaign materials

Press kit and posters

Refresh the look and feel for Dolly Parton's Imagination Library, creating guidelines and templates. Plus a range of other collateral. 

Annual Report, Community Fundraising, Corporate Sponsorship…

Visual ID design. Annual reports, donor communication pieces, fundraising appeals, membership materials and other collateral. 

Art Direction for FCL's corporate travel magazine Intouch from the ground up. Commissioning illustrators, and photographers. 

Collaborating with the Editor on the flat-plan and feature ideas. 

Finalist in the Australian Catalogue Awards. 

Rachel worked with the DM team to create innovative, effective direct mail pieces for FCL’s travel brands: Flight Centre, Escape Travel, Travel Associates, Cruiseabout and Student Flights.

Rachel also design a range of publications for these brands, created global guidelines and refreshed brand identity. 

More Th>n is one of the UK's direct insurance sectors most premium brands. The brief was to work within their brand guidelines to create a range of pieces, predominantly inserts for direct mail; promotions, referrals, or cross-sell offers.

Rachel was responsible for art direction of photo shoots, including set design, and selection of stylist, models and photographer.

Rachel has a lot of experience with direct marketing and direct response advertising.

In London she was responsible for creating pan-European integrated campaigns for Weight Watchers Europe. She designed pieces for Hyundai, Beneficial and HFC Bank.

Rachel designed and signed-off on artwork with print-runs in the tens-of-millions for leading UK insurance brand MORE TH>N, Land Rover, Volkswagen, Honda and many more. 

In Australia she has worked with FCL’s innovative DM team for Flight Centre, Escape Travel, Travel Associates, Cruiseabout and Student Flights.

Most recently she has created fundraising appeals for several organisations within the not-for-profit sector. 

Rachel understands propensity modelling, the importance of innovation in DM, and the necessity of testing, testing, and testing again.

Direct mail piece for Honda. Letter and data capture device for direct mail to their existing customers.  

Rachel created many Direct Mail pieces for brands such; Land Rover, Volvo, Volkswagen, Honda, Kia, Skoda, Seat and Audi. 

She also created a series of national press advertising templates for Renault, to be used in a CMS system allowing their dealerships to produce their own advertising that was consistent and timely.  

Rachel worked on Porsche during her stint at the award-winning DM agency, CMW in London.