Ideas and Execution: advertising, brand identity, design and copy writing.
Brand Identity Design
Brand Identity Design
Student Flights – Visual Identity Design and Copy Writing
Rachel designed the logo, set colour palette and developed typography standards for Student Flights. This ID rolled out in Australia, UK and South Africa.
Elements included designing the standards and guidelines for national direct marketing campaigns, press advertising, in-store and local store marketing collateral (catalogues, flyers, vouchers, ticket wallets and so on) and retail signage.
For store fit-out, website and eNews design Rachel worked in consultation with the fit-out and web teams taking the lead on design.
Rachel also wrote headlines for national magazine brand advertising and other brand development pieces.
A closer look at one series of retail window boards for Student Flights.
Cruiseabout – Visual Identity Design
Cruiseabout is Australia’s only national retail cruise agency. Cruiseabout had two stores when Rachel refreshed their look. They wanted to reposition themselves to appeal to the sophisticated cruising market.
Cruiseabout now* has 37 stores across the country with plans to open more in 2013.
Rachel created stationery, in-store-tools (such as; ticket wallets, film night flyers, vouchers, store window posters etc.), press and magazine advertising, website skin and eDM’s.
She also worked closely with the retail fit-out designers to ensure the ambience of the stores reflected the new positioning.
*figures quoted 2012
Save the Children – Visual Identity Design
Save the Children wanted a brand refresh to reflect their new positioning ‘Safe and Happy Childhood’. Rachel based the new visual identity on four key colours to represent the four pillars upon which the organisations 2012–15 strategic plan.
Examples shown here: stationery, vehicle livery (play bus for under fives, and teens music and video program bus) and annual report.
M.Y.Van – Visual Identity Design
A sub-brand of Save the Children. M.Y. Van (Mobile Youth Van). Rachel designed T's, caps, and vehicle livery.
Ian McManus PM – Visual Identity Design
What a great fun client. The identity says it all (just as it should).
ISWM – Visual Identity Design
Logo, stationery, and website for ISWM, Independent Social Work Matters.
Clean Tech Electrical – Visual Identity
Logo and stationery for a new clean energy company.
Above and following are a selection of other logo and branding projects