RACreate

RaCreate is my independent creative practice.

I work as a strategic communication designer with nonprofit, health and cultural organisations.

For more than three decades I’ve worked across brand identity, campaign communications and organisational storytelling internationally and within Australia.Over the past fifteen years my focus has centred on fundraising, audience engagement and institutional communication..

Much of my work involves shaping complex or evolving information into communication that is clear, navigable and engaging for the audiences organisations need to reach.

From there, I translate that thinking into thoughtful design across print, digital and multimedia.

Typical projects include acquisition appeals, Gifts in Wills communications, community fundraising campaigns, institutional publications and complex reports, arts season brochures, and identity frameworks.

My practice has grown through long-term partnerships and referral.

Portfolio

My portfolio features selected strategic communication and fundraising projects developed for nonprofit, health and cultural organisations.

These examples show how audience insight, donor lifecycle thinking and brand systems come together across acquisition, retention and institutional reporting.

Selected examples of earlier international brand and advertising work are available on request.

Save the Children Australia

National brand identity leadership and fundraising communications within a global humanitarian organisation.

Led the redesign and rollout of the Australian identity framework, aligning emergency appeals, donor lifecycle communications, program sub-brands and annual reporting within a cohesive national system across print, digital and campaign communications.

Peter MacCallum Cancer Foundation

Creative development across legacy giving, community and events fundraising, supporter welcome materials and merchandise, including the FIA award-winning Growth Giver campaign.

North West Melbourne Primary Health Network

Long-term creative collaboration across large-scale annual reports (often 80+ pages), strategic and commissioning frameworks, public health campaigns and advertising initiatives.

Design of complex, data-rich medical and governance publications, translating dense information into clear visual structures. Development of interim brand identity elements, infographics, animation and multimedia presentations.

RA1240u_Foodbank-Vic-XmasAppeal_DigitalChristmasCard_620w-x_v1 FINAL CHOSEN VERSION.gif

Foodbank Victoria

Creative direction and concept development across integrated fundraising campaigns and donor communications.

Australian Conservation Foundation

Concept development and creative execution across environmental fundraising appeals and campaign materials.

Alannah & Madeline Foundation

Creative development across fundraising appeals, legacy giving and campaign communications over a seven-year partnership.

Environment Victoria

Early-stage concept development and campaign design across appeals, advocacy initiatives and public-facing media, collaborating on how complex environmental issues are framed for donor and public audiences.

Stroke Foundation

Long-term creative partner (10+ years) across fundraising appeals, legacy giving and community campaigns.

Red Nose

Creative development across annual reporting, fundraising appeals and campaign identity systems over several years.

PP&VA The Joan Sutherland Performing Arts Centre

Creative direction and design across season campaigns, strategic publications and annual reporting over a 13-year partnership, developing cohesive visual systems and secondary event identities to support audience engagement and growth.

Tanna (Feature Film)

Design of pitch documents, press kit and promotional materials for the Academy Award–nominated film.

Other Film Projects
Development of film treatment documents, pitch decks and promotional materials supporting independent screen projects.

United Way Australia

Visual refresh and system development for Dolly Parton’s Imagination Library in Australia, including guidelines, templates and supporting communications collateral.

Headspace

Design of annual reporting and supporter communications, including community fundraising and corporate partnership materials.

Very Special Kids

Annual report and campaign design, presenting impact, financial reporting and stakeholder communications in clear, accessible formats.

Secretariat of the Pacific Regional Environment Programme

(SPREP) Illustration and campaign materials for environmental education initiatives across Pacific Island nations, including multilingual magazine advertising.

East Melbourne Primary Health Network

Annual reporting and visual translation of brand strategy, including animation and multimedia communications.

Peninsula Health

Communications design across magazine publications, annual reporting and campaign materials within a large metropolitan health service.